The ever-evolving digital age has changed how we share our views, communicate, and even enjoy entertainment. From social media platforms to online casino games, the internet is a vast place with endless possibilities.
Similarly, musicians have more opportunities than ever before to promote their offerings without a considerable budget or record label. The proof is in the pudding, too, with the independent artist sector generating an estimated $1.61 billion in 2019 alone. In March 2020, industry leaders predicted a further 32% hike.
Stats aside, it can still seem impossible to launch a musical career or gain traction amidst the flood of DIY artists on just about every platform. So, how can you get your music noticed without burning a hole in your pocket? We’ve devised a few strategies to help you do just that. Check them out below.
Establishing your distinct brand means more than just a signature look, style, or sound. If you want to claim your share of the audience, you should have a place online where fans can go to appreciate your music. Aim for a refined, professional website if you want people to take you seriously.
That said, pages and sites are a dime a dozen. To stand out and engage the crowd, you’ll need to be imaginative and genuine. Whether you include a blog, vlog, or podcast, you can discuss a range of topics while keeping it relevant. Behind-the-scenes videos, insight into the creative process, and even nuggets of wisdom are all fantastic places to start. Remember, consistency is crucial.
While accumulating individual fans is essential, it’s not the only way to grow your audience. By reaching out and building relationships with event organizers, radio stations, and TV channels, you’ll gain exposure in a more massive, more targeted crowd.
Don’t be afraid to contact other businesses that you think could benefit from your music, either. Besides, you won’t know until you try.
It’s not the most enjoyable one on the list, but music libraries can help get your foot in the door while building up your resume. Although they primarily cater to TV shows, adverts, and video games, they’re generally more receptive to accepting demos. Plus, your music, albeit background melodies, will reach a much larger audience and help you gain exposure.
Social media is an incredibly powerful tool that can help promote your music. In 2020 alone, there were a whopping 2.61 billion Facebook users, with 3.6 billion active social media accounts overall.
Regardless of which platform you prefer, ensure that you’re posting consistently - at least once a day. Everything you share should be top-quality, and try keeping the content fresh, diverse, and engaging. Remember that people respond better to relatable and personal posts than to highly-commercialized ones.
Sitting up and Taking Notice
Nowadays, independent artists have a plethora of opportunities to promote their music. However, if you don’t know where to start, it can be challenging to get the ball rolling.
By establishing your personal brand, marketing to businesses, and approaching music libraries, you’ll already improve your exposure. Remember to use social media wisely, and before soon, more people will notice your music.